Per-location logos, app-wide Google Fonts, and a brand palette that regenerates every theme's “Your Brand” variant at compile time — so one edit rebrands every location at once.
Real white-labeling is more than a logo in the corner. Each client wanted their typeface, their colors, their logo at the right size — and the agency wanted to set brand colors once, not repaint every theme by hand each time a client refreshed their brand.
A branding layer built so a full rebrand is a single write, not a migration:
Per-location sidebar logo with S3-backed uploads (size-capped, keyed under the verified company — never a caller-supplied path) and height/width controls.
Swap the entire UI to any Google Font, loaded and applied app-wide with sensible fallback stacks.
The clever one — agencies save brand colors once, and every theme's “Your Brand” variant regenerates from the palette at compile time rather than copying colors into stored variables. Change the brand, and every location on a brand variant repaints everywhere at once.
The brand-variant flag travels with each theme doc; compilation resolves live palette values on every CDN build. Combined with delta storage, “rebrand the agency” becomes a single write followed by automatic cache invalidation across all locations. The upload pipeline rejects oversized or foreign files server-side.
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